Weeks 1-4
Get clear. Get set up.
Skills, services and niche. ABN, insurance, legal basics, 5-account banking and GST basics.
Cohort 2 · 2 November 2026 · Up to 10 women90-Day Skilled to
90-Day Skilled to
Business Intensive.
From skilled to business owner, in 90 days. You have the hands-on skills. Now build the business to match.
30+ years on the tools · three businesses built · led by Penn Petridis
Your three phases
Get clear. Get quoting. Get paid.
Twelve weeks of practical business building, with weekly group coaching from Penn and a cohort of up to 10 women.
Weeks 5-8
Get visible. Get quoting.
Profitable Job Pricing Tool, quoting and invoicing in Tradify, Google Business Profile and your first clients.
Weeks 9-12
Get paid.
Landing and delivering paid work, habits that keep it coming and recurring maintenance clients.
Weekly support
Bring your questions. Build together.
Weekly group coaching with Penn for all 12 weeks, plus weekly Q&A and project support. Your cohort stays connected through Skool and WhatsApp.
One private 1:1 with Penn is included.
What's included
90 days, with support beside you.
- Weekly group coaching with Penn for all 12 weeks.
- One private 1:1 with Penn.
- Head Start Kit and Business Foundations.
- Profitable Job Pricing Tool.
- Quoting and invoicing in Tradify.
- Getting found locally, including your Google Business Profile.
- Weekly Q&A and project support.
- Your cohort, supported through Skool and WhatsApp.
Guest experts
Not just Penn. Guest expertise, too.
Guest experts vary by cohort. They include Katie Crismale-Marshall on Profit First for Tradies and Pat Fong on ServiceScale, AI and simple systems.
Katie Crismale-Marshall
Profit First for Tradies.
Pat Fong
ServiceScale, AI and simple systems.
Paying Clients Promise
Do the work. Penn stays beside you.
If you follow the program, complete agreed actions and show up for coaching, and haven't landed paying clients by the end of Month 3, Penn keeps coaching you at no extra cost.
This is a commitment to keep supporting you, not a guarantee of clients or income.
After 90 days: the Build Year
Keep building. Your choice.
The Build Year is optional. Decide around Day 75.
Months 4-6
Build your momentum.
Fortnightly group coaching, marketing and personal brand, Money Chats, systems and practical AI, and recurring maintenance clients.
Months 7-12
Build a business that lasts.
Monthly group coaching, client experience, repeat work and referrals, and systems so growth doesn't mean doing everything yourself.
Weekly live Q&A, guest experts and the cohort community continue all year.
See the Cohort 2 page for investment details.
Up to 10 women. By application.
Book a free 30-minute discovery call with Penn. No obligation. Cohort 2 starts Monday 2 November 2026. Applications close Friday 23 October 2026 at 5pm, or sooner if the cohort fills.